How To Calculate Churn And Churn Rate For SaaS Companies: A Complete Guide

If there's one business metric that rules them all - it's churn. No wonder, many executives and VCs call it "The Silent Killer". And despite that most of the time everyone in the tech ecosystem (founders, investors, media, etc) are focused on nailing growth target - without understanding the core

a year ago

SaaS Magic Number: measuring scaling efficiency

Tons of metrics can be calculated for any SaaS business. In order to determine how your start-up is performing in a business environment, it's essential to calculate the SaaS Magic Number and various other sales efficiency metrics. Although the metric is overlooked in the SaaS startup community, it’s no

4 years ago

What does the Rule of 40 tell about a SaaS company?

The Rule of 40 emerged a few years back at a time when many SaaS companies started to go public. Unlike traditional public on-premise incumbents, SaaS companies do not repay instantly the customer acquisition costs (CAC) and require at least 6-12 months of payback period to recoup it. Capital markets

4 years ago

MRR (monthly recurring revenue): the ultimate guide for SaaS

After writing this post, I found out that it has gotten a bit out of proportion, so below is a short table of contents: Sections: * Intro * Metric vs Reporting (GAAP, IFRS) * Definition: what is MRR (monthly recurring revenue)? * Tracking MRR and why its important? * How to calculate MRR and its

4 years ago

Excel template for cohort analysis and customer life time value

Whether you are a founder or an analyst assessing an attractiveness of a SaaS product or recurring b2c marketplace, one thing that must be at your fingertips is the understanding of a Customer Life Time Value (LTV). Despite the absolute value of LTV does not tell you much, when compared

7 years ago