Nail it then scale it: growth vs CLTV-CAC excel template

Despite all available resources (tons of open-source, cloud IaaS, testing tools etc) it is still much harder to build a SaaS than a marketplace. With marketplace to start getting first traction all you need is a few landing pages, an advertising budget for facebook / google, if there is a need

7 years ago

Excel template for cohort analysis and customer life time value

Whether you are a founder or an analyst assessing an attractiveness of a SaaS product or recurring b2c marketplace, one thing that must be at your fingertips is the understanding of a Customer Life Time Value (LTV). Despite the absolute value of LTV does not tell you much, when compared

8 years ago